Recognized by the French government, the French Alliance of Mexico City (AFMx) is an institution dedicated to promoting French culture and language teaching.
In 2016, with more than 130 years in our country, the AFMx sought, with the collaboration of Dao Communication, to renew the institution’s perception and consequently attract and connect with new audiences by relaunching the brand through its digital channels.
French Alliance, Mexico City
C L I E N T
2016 / 2017
OBJECTIVES
Reinforce the community’s confidence in the French Alliance CdMx through a personalized digital experience.
In addition to renewing the digital communication channels of the AFM Mexico City.
THE RESULT
A responsive website optimized for a better experience on mobile devices, supported by creativity and content developed for different audiences in social media and digital marketing.
Por ejemplo: Web Design, Social Media, Digital & Content Marketing
What Is Digital Marketing? Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.