With the goal of increasing market share, Papa John’s Pizza International successfully signed a multi-year agreement in 2010 with the National Football League for exclusive sponsorship as ‘The Official Pizza of the NFL.’
This agreement granted Papa John’s the exclusive category for pizza delivery and carryout brands, as well as the right to use the league’s logo and trademarks in marketing and advertising campaigns.
Papa John’s Pizza México
C L I E N T
2011 – 2017
THE CHALLENGES
Create an ‘Awareness’ campaign between Papa John’s and the NFL, supported by the extension of the sponsorship in Mexico.
Encourage new customers to try Papa John’s pizza.
Increase the flow of visits to the branches through brand actions.
Strengthen Papa John’s commercial alliances by creating unique experiences for the most loyal customers to the brand.
For example: Advertising Experimental Marketing, Brand awareness, Local Store Mkt, Advertising, ATL, BTL, ESPN, Cinemex, Facebook
THE NFL IS BETTER WITH PAPA JOHN’S
Papa John’s advertising in association with the NFL achieved almost immediate impact, turning branches into meeting points among fans and even some fan clubs within the national territory.
Similarly, the base of loyal customers to the brand was increased by rewarding them through various activations in branch and digital, even taking some fans to live their passion up to the Super Bowl, with all expenses paid by Papa John’s Mexico.
Papa John’s Pizza
Better Ingredients. Better Pizza.
