From planning, creating a logo, communication, and even delivering medals, Dao Communication’s participation in the MetLife Race has mainly meant promoting a change in favor of health, strengthening “Awareness” towards the MetLife brand.

First held in 2013, this experience is part of the «Wellness», program, which aims to promote a healthy lifestyle among its employees, as well as a balance between work and personal life.

MetLife México

C L I E N T 

Agencia Creativa Dao Comunicación

2013 – 2017

THE CHALLENGE

Develop a 360° communication strategy that boosts «Brand Awareness»for MetLife Mexico among its employees.

Raise awareness and encourage, through internal communication actions, participation in the “Wellness” program activities that promote a positive change in their health.

THE RESULT

A unique experience in which, year after year, in addition to MetLife employees, family and friends join for a common goal: their health.

MetLife.
Discovering life together.

For example: Experimental Marketing, Brand Awareness, Internal Communication & Content Marketing