ChocoAgave are carefully crafted organic products made from cocoa and agave syrup with a touch of vanilla extract to offer a unique gastronomic experience.
Thanks to the joint work between the founders and Dao Communication, and the consumer study of ChocoAgave, we renewed the identity and packaging of the brand using organic shapes and vibrant colors that bring life to its different presentations.
Novaorgania
C L I E N T
Marzo / Agosto 2016
'Our goal [Dao] is to understand both the brand and the consumers' buying habits. Therefore, it is not enough to know the 'what' and 'how' of the business, it is very important to also understand the 'why' to create an authentic brand.'
REDESIGN OF LABELS AND PRESENTATIONS
Respecting the new identity and visual communication elements of ChocoAgave, we designed a user experience (Ux/Ui) focused on the consumer’s lifestyle, integrating clear messages and images of natural ingredients that highlight the benefits of the brand.